Simply Asia’s history

The concept of Simply Asia began with the vision of its founder Chai Lekcharoensuk. His goal was to bring an exciting, fresh and healthy alternative to consumers who are usually limited to the mundane offerings of burger, chicken and Pizza fasts-foods.

Taking a fresh approach to an ancient tradition they have developed a simple, trendy, and efficient fast-food concept that can satisfy the increasing demand for healthy and appetizing cuisine using Thai food. 

Simply Asia has created a niche in the market by being an upmarket fast-food outlet that caters for the time-starved, contemporary diner, while guaranteeing quality as masterful Thai chefs prepare your food with the finest ingredients imported directly from Thailand.

The success of this concept is evident in the 20 outlets that have already been opened in Cape Town and Gauteng in the past two years.

The growing legion of Simply Asia fans is testimony to our vision and the belief that South Africa is ready to step up to the international trend of better quality, exclusive fast food.

The franchise recruitment process

• Submit an initial application.
• Attend a meeting or presentation.
• Submit the full application form.
• Attend a commitment meeting.
• Pay a commitment fee and receive a copy of the Disclosure Document, Financial Template and Franchise Agreement.
• Complete a psychometric and on-the-job assessment.
• Prepare a business plan.
• Attend a panel interview where the final decision can be made.
• Signature of Franchise Agreement.

The investment – Express Stores

The exact amount of the investment will depend on the size of the store selected and will vary from site to site, ranging from 25sqm to 50sqm.

Attributes of a Simply Asia franchise

• An energetic and professional approach to business.
• An enthusiastic and dynamic self-starter.
• A “go-getter” with a strong will to succeed.
• A committed and hard worker with the stamina and strength to work long hours.
• A self-motivator with the knowledge and ability to maintain high standards.
• Excellent interpersonal communication skills with the ability to motivate staff and build good customer relations.
• A consistent and loyal character.