Financial Elements

Application Fee

R20,000 – Incurred to demonstrate commitment to the Simply asia franchise process and to partially offset the costs of in-store assessments, interviews and tests. This amount is refunded in the event of the potential applicant withdrawing in the process as per our terms and conditions.

Joining Fee

R80,000 (excluding VAT) – This fee includes the following:

  • The right to use and operate the name and concept
  • Franchisee and staff training
  • Assistance with the site selection and negotiations
  • Assistance with lease negotiations
  • Initial pre-opening launch

Estimated Set-Up Costs

These costs may vary based on the size and design of the store. The estimated costs include working capital and all other anticipated costs.

Sit-down Restaurant: R1,5 million (excluding VAT)
Express Stores: R850,000.00 (excluding VAT)

Minimum unencumbered cash contribution: 50% of set-up costs.


Monthly royalties are calculated as a percentage of the monthly turnover of each store and enables the franchisor to give ongoing support and service. Marketing royalties cover national advertising, promotions, research and other activities which benefit the Simply Asia brand.

Franchise Fee: 6% of monthly Net Sales
Marketing Royalty: 3% of monthly Net sales