Financial Elements

Application Fee

R20 000.00 incl VAT.- Incurred to demonstrate commitment to the Simply Asia franchise process and to partially offset the costs of in-store assessments, interviews and tests. The balance of the amount which wasn’t utilised to conduct the relevant checks and screenings will be offset against the joining fee of R100 000 (excl VAT) which is required once the drafting of the franchise agreement has started.

This amount is refunded in the event of the potential applicant withdrawing in the process as per our terms and conditions.

Joining Fee

R100,000 (excluding VAT) – This fee includes the following:

  • The right to use and operate the name and concept
  • Franchisee and staff training
  • Assistance with the site selection and negotiations
  • Assistance with lease negotiations
  • Initial pre-opening launch

Estimated Set-Up Costs

These costs may vary based on the size and design of the store. The estimated costs include working capital and all other anticipated costs.

Sit-down Restaurant: R1,800 000.00 (excluding VAT)
Express Stores: R1,300 000.00 (excluding VAT)

Minimum unencumbered cash contribution: 50% of set-up costs.


Monthly royalties are calculated as a percentage of the monthly turnover of each store and enables the franchisor to give ongoing support and service. Marketing royalties cover national advertising, promotions, research and other activities which benefit the Simply Asia brand.

Franchise Fee: 7% of monthly Net Sales
Marketing Royalty: 3% of monthly Net sales